|Page Loads||Unique Visits||First Time Visits||Returning Visits|
|Month||Page Loads||Unique Visits||First Time Visits||Returning Visits|
Returning Visits - Based purely on a cookie, if this person is returning to your website for another visit an hour or more later
First Time Visits - Based purely on a cookie, if this person has no cookie then this is considered their first time at your website.
Unique Visitor - Based purely on a cookie, this is the total of the returning visits and first time visits - all your visitors.
Page Load - The number of times your page has been visited.