Google Local SEO
As Google makes up around 75 percent of search engine usage, it remains one of the most important search engines through which to pursue local SEO. For businesses that operate on a local level, limiting your SEO efforts to your region of operation can allow you to be more locally competitive, and can lead to more meaningful traffic and engagement coming to your website. There are some local SEO strategies, specific to Google, that can be employed to set up your business.
With StatCounter, you’ll have all the tools to measure the effectiveness of local SEO on your website. Further, with StatCounter Insights, we strive to provide the in-depth analytics necessary to thrive on competitive search engines like Google. This guide intends to look deeper into local SEO as it pertains to Google, and how local businesses can make the most of their online presence even as a locally operated business.
Local SEO Explained
Local SEO is much different than your standard SEO project. While standard SEO targets high-volume keywords, local SEO combines these keywords with local modifiers. For example, if you’re a business that exclusively serves New York City, national keywords shouldn’t matter as much as keywords that pertain to your locality.
Local keywords are invariably less competitive than national keywords, so aiming locally is an easier way to expand your visibility on Google. Further, Google offers a variety of tools, such as Google My Business, that can help get your local business on Google’s map results. Businesses that emerge towards the top of the map listings for any given service will reap the benefits of increased local exposure.
Local SEO Strategies with Google
List your Business with Google My Business: The first step for any business owner should be to claim your business with Google My Business. Once you have a Google My Business Page, you should add a description of your business, your operating hours, and other helpful information that might assist potential customers in their searching.
Optimize your NAP (Name, Address, Phone Number): Make sure you’ve fully optimized your business name, address, and phone number so it’s consistent throughout your website. This will help Google determine your location, and thus your local rankings.
Attain Local Reviews: When you look at the top local business listings for any Google search, you’ll notice the top businesses come with a surplus of positive reviews. While it can be difficult to encourage customers to review your business on Google, the result will increase your viability as a local business.
Local Link Building with Directories: You can find quality inbound links to your website in a variety of ways, all of which should improve the authority of your business domain. But seeking out local directories also paves the way for local community members to find your business. One good directory to start with is a local Chamber of Commerce listing.
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