Google Mobile SEO
As more people switch over to smartphones, mobile search is becoming all the more important. With nearly half of searches coming from mobile devices every month, it is important to have your site mobile-friendly so users can access your site from their phones. Without this, you could be missing out on a great deal of potential business.
Of course, with StatCounter you are able to track where your visitors come from, including how many searches were from mobile devices. This will give you unique insight as to how important mobile search is to your website or business. Additionally, some search engines, like Google, will penalize websites that are not mobile-friendly, making it more difficult to appear in search results for the keywords you are aiming for.
Why Mobile SEO is Important to Google
As mobile traffic continues to make up a larger percentage of Google’s overall traffic, Google, in turn, continues to deliver strong penalties for websites that aren’t mobile-friendly. This is because Google and other search engines want to serve the best websites at the top of search results and if a site isn’t responsive for nearly half of searches, the site isn’t nearly as important in their eyes.
Additionally, having a mobile-friendly site should be important to website owners because it can help drive more traffic than it otherwise would have. The user experience can easily be improved by having a mobile-friendly website that works properly and is easy to navigate. Having a clickable phone number is a good way to get started in this endeavor, as this makes it easier for visitors to contact you.
Another reason why mobile SEO is important is social media sharing. Social media platforms, like Facebook and Twitter, are some of the most utilized applications and websites used on mobile devices. A mobile-friendly website is more likely to get shared and viewed on mobile devices than on a desktop computer. Also, social media posts can appear in search results, making it all the more important to have a sound social media presence, and that begins with a mobile SEO site.
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