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Search engine optimization (SEO) is one of the main components of search engine marketing (SEM). However, SEM is often used to describe online marketing tactics other than SEO, such as paid search advertisements. When it comes to online marketing, SEM vs SEO is often a decision that needs to be made as a way to determine how much attention is given to various marketing channels.

StatCounter allows you to track your progress in your SEO and SEM campaigns. SEO is an ongoing process and tracking your successes and failures will help you develop a concrete strategy to get your website more visibility online.

Not only does StatCounter help you track your progress, but it also has valuable information on how to launch your SEO or paid search advertising campaigns. Let our SEO experts fill you in on some of SEO best practices and how to improve your website’s SEO opportunities.

SEO Best Practices

Search engines have become more complex in their ranking factors and algorithms in the past decade and new updates are rolled out nearly every day. In order to keep up with these updates, you have to stay in touch with some of SEO’s best practices. What worked five years ago may not work as well today and what works today may be obsolete in another five years.

Some of the best SEO practices today are more complicated than simply covering a webpage with keywords and building backlinks. Search engines are now taking user intent and experience into account more so than they did before. Fast loading pages and mobile responsive pages are important to many search engines. Additionally, metrics like bounce rate and click-through-rate have become key factors in how your website is ranked in search results. A few other SEO best practices are:

  • High-Quality Relevant Content: Content is one of the most important aspects of SEO and writing high-quality content that is relevant to your website is definitely an SEO best practice.
  • On-Site Optimization for User Experience: On-site optimization, like improving header tags and internal link structures, is more for the user experience than it is search engine indexing. However, this can help improve your website’s bounce rate and click-through-rate which can have a profound impact on search engine results.
  • Backlink Building: Links directed back to your site from other websites have long been one of the most important ranking factors for search engine results. While backlinking isn’t nearly as important as it once was, it can still help build your site’s authority.

How Do I Improve SEO?

When starting SEO for your website, it is important to remember SEO is not an overnight process. It can take weeks, sometimes even months, to get your website ranking for the keywords you desire. However, there are a number of ways to improve the SEO opportunities on your website.

Keyword research is an important first step in your SEO strategy. You should spend a fair amount of time simply looking at opportunities for your website to rank for. The keywords you choose should have a search volume that your website can rank for. You can also look at the cost-per-click (CPC) to determine how much people are paying for paid search advertisements to get an understanding of how popular that keyword is.

Once you have completed your keyword research, you can begin to optimize your site to rank for them. Title tags, meta descriptions, alt text for images, and written content should contain these keywords. Once your site is ranking for these keywords, you can re-optimize your site again for these terms in hopes of improving the ranking.

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