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Powerful features that help you easily understand your visitors and make better decisions about your website.

Summary Stats

Summary Stats

Summary stats show you at a glance how many pageviews, sessions, visitors and new visitors your site has received. View summary stats per day, week, month, quarter or year or for a specific date range or period. Switch between bar graphs, area graphs and line graphs and toggle on and off pageviews, sessions, visitors and new visitors.



Bounce Rate

Bounce rate is the percentage of visitors that exit your site on the same page they entered from, without exploring your site further. In other words, it's the percentage of single page visits. A high bounce on certain pages can be an indication that you need to optimise the content, page speed and usability on those pages to keep your visitors engaged.

This feature allows you to see the pages of your site ranked by popularity. This information is important to allow you to identify the most heavily visited pages, and optimise them for maximum impact. It can also help you discover potentially important pages which are getting overlooked. This could indicate poor navigation structure or linking to that page.

Entry Pages

An entry page is the first page a visitor arrives at when they visit your site. There are often a lot more of these than just your homepage. It's important that the first page a visitor loads on your site makes a good impression and this feature can help you identify which pages are the most commonly used entry pages. It can also highlight pages you did not expect to be entry pages, which you can subsequently optimise to keep a visitor on your site and drive them to your key pages.

Exit Pages

Exit pages are the pages your visitors leave your site from. This feature shows you the most common Exit Pages, allowing you to optimise those pages to keep visitors on your site.

Did you ever ask yourself are my visitors clicking the websites I link to? Are they clicking my advertising links or the sites I recommend?This tool allows you to see how many times your links to other websites are being clicked by your visitors.

Referrals & Search

Came From

This is one of the most important stats for any webmaster. This feature allows you to see how your visitors are finding your site, and where they are coming from. This can help you identify, for example, links on other sites that are working and those that aren't and help you trace where people are referring to your website.

Keyword Analysis

Traffic from search engines is the lifeblood of most websites and many webmasters are familiar with the importance of ranking high in search engines for keywords relating to their site. This feature allows you to view the keywords used to reach your site, ranked by their popularity. This can help you identify keywords that are working and those that aren't so you can optimise accordingly. For example, if you know a particular keyword is generally very popular for your type of site, but StatCounter indicates that it ranks low among the keywords used to reach your site, then there is an opportunity there to optimise for that keyword and generate more traffic from it. You can also group keywords according to the search engine used, to focus in on results from specific engines.

This page shows incoming traffic to your website that you have paid for through a Google or Bing ad campaign. Results are sorted by number of paid clicks so that you can check large numbers of clicks coming from a single IP Address or ISP. It can be used to investigate possible click fraud and to determine whether the money you are spending on generating traffic is paying off.

Recent Keyword Activity

This feature features up-to-the-second reporting of keywords used to reach your site, the visitors who used them, and which search engine was used. The most recently used keywords appear toward the top. You can click the magnify button to view more detail on the visitor who used that keyword.

Search Engine Wars

This feature allows you to see which search engines generate the most traffic for you. This can be useful in determining if your site is performing as well as it should be in specific search engines, or if certain important search engines are missing.



Visitors Labels

Visitor Labels enable you to add descriptive information about your visitors to help you track them as they visit, leave and return to your site.

Visitor Paths

Visitor Paths show the navigation path recent visitors took through your site. You can use this to identify common visitor behaviour, or unusual navigation paths that may indicate a problem with your site.

Visit Length

This feature shows you how long your visitors are spending on your site enabling you to find out what percentage of your visitors stay for various periods of time. This stat is important, as it can help you determine how much 'pull' your website has for visitors. If your visit length is typically low, you may wish to find improved ways to keep your visitors on your site for longer.

Returning Visits

Every website ideally would like their visitors to come back again and again. This feature identifies what percentage of your visitors are returning (and how many times they've returned), and how many are visiting for the first time. If a very low percentage of your traffic is from returning visits it may be useful to identify ways to encourage repeat visits and loyalty from your users.

Recent Pageload Activity

This feature shows you the latest, up-to-the-second page views on your website. It displays the most recent page views, some details about the visitor that made them, and allows you to magnify for even more detail on that visitor.

Recent Visitor Activity

This feature is similar to Recent Pageload Activity, but instead of displaying recent page views, it displays your latest visitors, who you can subsequently magnify for more detail.




This feature allows you to identify the geographical location of visitors to your site and their internet service provider (ISP). Asides from the fun of seeing all the different places your visitors come from, this tool can be useful in identifying if you need to be catering more toward international visitors. For example, if a large number of visitors are coming from another country, it may be worth investigating translated versions of your site, or whether you should accepting that country's currency (if you're an eCommerce website). You can also view the State or Regions of your visitors, and the cities they come from.

Recent Visitor Map

The recent visitors to your website are plotted as markers on a Google map. This gives instant visual feedback about the location of your visitors worldwide. Each marker is expandable to give more information about when and how that particular visitor found your website, what web pages they navigated through and how long they spent on the website. The ability to easily zoom in and out on the marker is also available.

Devices & Software

Devices & Software

Browser Stats

This is an important feature that lets you see which browsers your visitors use to view your site and which are most popular. Your site may look great in one browser but does it look good in the browsers used most frequently by your visitors? See which ones you should be checking with this tool. You can also expand a particular browser to see which versions of the browser are most popular.

OS Stats

This feature shows you which operating systems your visitors use, and ranks them according to popularity. This feature may be useful in determining the technical background of your audience by the types of operating system they use.

Resolution Stats

This feature identifies the display resolutions used by your visitors ranked by popularity. This can be very useful in ensuring your site looks its best for the majority of your visitors. For example, if most of your visitors are using 800x600 and your site is optimised for a 1280x720, it may make sense to revise your site's design to accommodate the majority of your users on the lower resolution.

JavaScript Stats

This feature identifies the percentage of your visitors that have JavaScript enabled in their browsers. JavaScript can be embedded in webpages to introduce dynamic content, but if some of your users do not have JavaScript enabled, it may be worthwhile ensuring your site is still accessible to them.



Do you have a download on your website? Perhaps a PDF, picture or Excel file? If you do this stat can tell you when your visitors are clicking these downloads!

Detailed Views

Detailed Views

Magnify User

While browsing recent visitors you can zoom in on individual visitors using the magnify feature. You'll be presented with a plethora of information such as where they are from, their system settings, what link referred them to your site and their navigation path through your site.

Drill Down

Drill Down allows you to view visitors relating to stats such as Keyword Analysis, Popular Pages, Referring Links, Entry and Exit pages and more. A popular use of Drill Down is to view all visitors who landed on a particular page. Combining Drill Down with the Magnify feature also lets you see how they got there. This kind of information is invaluable for optimising your most important pages and driving traffic to them.


Surface relevant information on your stats by filtering by Browser Type, Platform, Country, ISP, Referrer and many more.

Custom Tags

Custom tags allow you to associate custom data with a page view on your website beyond what StatCounter records as standard, to help give you new insights into your traffic. Effectively you can tag and segment your traffic in whatever way you wish.

Admin Control

Admin Control

Email Reports

We can send email reports every week and every month featuring a summary of your page views, sessions, visitors and new visitor stats. You can have your report sent to multiple users on your account, or CCed to other email addresses.

Upgrade to one of our paid plans to receive daily email reports featuring a summary of page views, sessions, visitors and new visitor stats for the previous day, as well as summarised Keyword and Came From stats.

Multiple Site Management

StatCounter offers the ability to manage multiple websites from one account so you don't need to sign up for different accounts for different websites. Just create new projects for each of your sites and you can manage your stats for them all from one account.

User Access Management

User Access Management allows you to provide access to your account for multiple other users. You can limit access to allow additional users to only view statistics for your projects, or only specific projects.

Public Stats

Public stats allows you to show your website stats to the whole world, unlike User Access Management which gives you a specific username and password to allow one individual to see your stats.

A blocking cookie is a cookie that's stored in your own browser to prevent your own visits to your websites from being logged by StatCounter. This ensures that your stats are not skewed by your own visits. This can be switched on and off as required.

HTTPS Tracking

If you run a secure site using a secure sockets layer (SSL) all up-to-date versions of the StatCounter code snippet can record both http and https traffic, for all our members.

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