Google Ads Integration

Maximize your return from Google Ads

See where your Google Ads configuration is wasting your ad budget. Uncover fraudulent ad clicks and block IP addresses.

See a more complete visitor journey with Google Ad details for each session

Information about your ad campaigns is available only in aggregate format in Google Ads which presents a major blind spot for website owners.

Statcounter's Google Ads integration shows you exactly which ad click led to which website visit so you can drill down further to see a wealth of information about each Google Ads visitor and how exactly they experienced your website.

The Google Ads details available for each visitor session include:

  • Ad Keywords
  • Ad Group
  • Campaign Name & Type
  • Search Match Type
  • Location of Interest
  • Ad Click Location
  • Location Matching Setting

Identify configuration issues in your Google Ads and reduce waste

The default settings in Google Ads cast a very wide net and it's common for website owners to be inadvertently targeting ads at geographic locations not relevant to their business — and paying for every click!

The information available in our Google Ads integration highlights configuration issues like this and helps you streamline your ad targeting and limit your ad spend to clicks that are more likely to convert.

Block suspicious looking IP addresses in Google Ads without leaving Statcounter

In a competitive market, it is unfortunately common for unscrupulous competitors to regularly click on your Google ads in order to use up your ad budget, resulting in their ads becoming the prominent ones on Google search engine results pages. The net result here is that you lose out on potential business, despite having paid for the ad clicks.

Spot unexpected activity such as dead clicks on elements that aren't links or a cluster of clicks in the whitespace areas of your site that may signal frustration.

Try Google Ads Integration and all the features in Statcounter free for 30 days

Free 30 day trialNo credit card requiredplans from $9 / month
Try it for FREE!

Statcounter members get a better return on their Google Ads spend

“Statcounter helped us identify someone repeatedly clicking our ads and abusing our campaign. We saw up to 70 clicks from the same IP address. Watching the recordings in Session Replay, we could see that they didn't explore our site, you know, they would click to the site from our Google Ads and then leave straight away.

It's really convenient to be able to block them in Statcounter with the Google Ads integration. Also we notice problems very quickly with Statcounter. This isn't so with Google Ads. I can block them with one click now in Statcounter. It's so easy.”

Jeroen, Siemens Keukens

“I recently switched to a PMax campaign in Google Ads, their automated campaign that uses machine learning. I started noticing in Statcounter a huge number of paid clicks coming into our website from overseas — Philippines, India, Malaysia — and we're only advertising in the UK. These were all from our PMax campaign. In one week, 80% of the clicks came from abroad, and it cost me a lot of money, and they're landing on a page which can't convert.

I wouldn't have found that out without the Google Ads integration. It clearly shows me now which of my Google Ads led to each website visit in Statcounter. It's been really useful.”

Jon, Ace Canine
“Being able to block IP addresses in Google Ads from Statcounter is really helpful. Since we added the Google Ads integration in Statcounter, we’ve been able to identify Google Ad clicks slipping through from abroad. Now we just block those IP addresses in Statcounter from being served any more ads.”
Simon, Aztec Support

Frequently Asked Questions

How do I get the Google Ads integration?
How much does Google Ads integration cost?
What information does Statcounter access from my Google Ads account?
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