StatCounter Insights

Free Insights & Training in SEO, Web & Social Media

The Best Backlink Checker Available

Backlinks, also known as inbound links, are an essential piece of any search engine optimization (SEO) strategy. But keeping track of your website’s backlink portfolio can be a difficult task. Luckily, tracking your backlinks can be made easy with a backlink checker. There are a number of backlink checkers available online, however, some are naturally more accurate than others. Regardless of the tools you end up choosing, monitoring your site’s backlinks and acquiring more should be a continuous effort with your SEO Strategy, as backlinks are a major ranking factor for search engine results, especially on Google.

While StatCounter can provide you with detailed analytics on how much traffic your site is acquiring and how those users are interacting on your site, you’ll need to utilize a backlink checker to monitor inbound links.

Follow vs Nofollow Backlinks

Essential Definition

Backlinks are any hyperlinks on another, external website that send users to your website. In other words, if another website adds a link to your own site from theirs, you’ll have acquired a backlink.

Nofollow backlinks, do not contribute to building your website’s domain and page authorities, which are two factors that directly influence search result rankings. This does not, however, make nofollow backlinks completely useless. Although they do not help improve your website’s authority, they still provide another way for users to find your site. For example, let’s say you leave a comment on another website’s blog post and leave a link to your site inside the comment. If that website’s owner has made links in the comment section nofollow backlinks, it may not pass on site strength, but it can help drive additional traffic to your site if other visitors are interested enough.

Follow backlinks help build a website’s domain and page authorities. This, however, can be a tedious and time consuming task. While commenting on other websites can help build your backlink portfolio, more often than not they are nofollow links. Follow backlinks often require more work, such as writing a guest blog with a link to your website for another company or business’s blog. In short, you can acquire backlinks for your site in a variety of ways, though some tactics will provide better results.

Best Backlink Checkers Available

Tracking your backlink portfolio on your own can be a difficult endeavor considering the different types of backlinks and whether or not they have been denied or removed. Luckily, there are a number of backlink checker tools available for you to use.

  • Ahrefs: Ahrefs has some of the best reviews. With Ahrefs, you are able to assess the number of follow vs nofollow backlinks, new backlinks, and lost backlinks to get an understanding of how strong your backlink portfolio is.
  • Raven Tools: Raven Tools has several SEO tools to help you develop a sound SEO strategy. One of the best tools they offer is their backlink checker. With Raven Tools, you can upload and monitor up to 50,000 backlinks to get some ideas of where else to build backlinks for your website.
  • Moz: Much like Raven Tools, Moz has a plethora of tools for you to utilize, one of which is their Open Site Explorer. This allows you to view your website’s domain and page authorities, as well as all the backlinks sent to your site. Better yet, Moz will give each backlink a spam score, so if this score is too high, you can disavow it from linking back to your website. See the screenshot below to get an idea of what Moz results look like:

Backlinking Insights

While finding the right backlink checker for your website is imperative, this is not the only part of backlink building you should focus your attention on. Given that backlinks are such an integral part of SEO, you need to ensure your backlink portfolio matches that of your competitors. For more information on the best backlinking practices, check out the pages provided below:

Sign Up for StatCounter Today

Developing an SEO strategy can be a daunting task, especially when coupled with other important, business-oriented tasks. Luckily, with StatCounter, you can track how your website is performing and where your traffic is coming from. You can then use this data to move forward with your SEO strategy to ultimately improve the visibility of your website.

If you are in need of assistance, you can contact our member support by filling out the form below.

Share this article

Contact your StatCounter Growth Expert for a free 30 minute consultation

Understand your visitors with StatCounter

See why over 2,000,000 bloggers, web designers, marketing and SEO professionals and small business owners around the world use StatCounter to grow their business.

Learn More