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How does SEO work?

We’ve defined the basics of SEO, and now it’s time to dive deeper into how SEO really works. As we’ve already discussed, there is a wide range of SEO strategies that are required to ultimately improve a website’s relevance in the eyes of search engines. Understanding how SEO works can help online business owners enhance their visibility across all search engines, and bring in more organic traffic.

StatCounter gives its members all the necessary tools to track the effects of SEO on any given website. We also strive to provide any information necessary so our members can thrive on competitive search engines like Google, Yahoo, and Bing. This guide intends to define the fundamentals of SEO, as well as some of its basic methodology. For those who are just getting into SEO, learning more about how SEO works is a great place to start!

How SEO Works: The Fundamental Strategies

  • Local SEO: Local SEO is effective for smaller, local businesses, who thrive on local rankings. Local SEO disregards national or global rankings, and instead aims to compete for local keywords and search engine placements. While it’s intuitive for local businesses to pursue local SEO, national and global businesses also sometimes benefit from localized SEO strategies.
  • White Hat SEO: White hat SEO is the type of optimization designed to benefit users, rather than solely cater to improving search engine rankings. White hat SEO aligns with search engines as they strive to enhance user experience. This can be done in a variety of ways, including the creation of quality content, or legitimate backlinking. In any case, white hat SEO should be the preferred method.
  • Black Hat SEO: Black hat SEO is an outdated practice that sought to exploit search engines by giving a website inauthentic authority. As search engines continue to evolve their processes, black hat SEO has been rendered ineffective compared to more authentic, quality SEO practices designed to satisfy a user’s intent. Black hat SEO still exists, but it’s not recommended, as there are myriad associated penalties that can end up being counterproductive.

Do it Yourself Or Hire SEO Services

It’s possible to do SEO all on your own. With enough knowledge of the multifaceted processes necessary to improve organic search rankings, there’s no need to hire SEO companies to perform these services for you. However, most website and business owners lack the technical knowledge of SEO necessary to improve organic rankings on their own. That’s where SEO services might come into play.

There are thousands of SEO companies today that can take the reigns and help you improve your organic search rankings. These companies range anywhere from solo consulting operations to larger companies with dozens of writers and strategists to boost your website’s viability on search engines. Of course, the costs and quality of the services provided can range widely, so it’s best to put in the research necessary to find the right company for your online presence. Or maybe it’s worth it just to take on the SEO efforts on your own!

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