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How Much Does SEO Cost

Search engine optimization (SEO) is one of the most advantageous marketing techniques for businesses of all sizes. However, SEO isn’t something you can have done for the lowest possible price. In the world of SEO, quality has never been as important as it is now and paying for a low-cost SEO company can have negative effects on said quality of your services—and could even have disastrous effects on your website.

When looking for someone to fulfill SEO work, there are a number of different aspects to keep in mind. For example, there are several different payment models to consider when it comes to choosing your SEO service, which could include being locked into contracts or purchasing individual services ala carte. You will also need to consider whether you’ll plan on hiring an SEO firm, a consultant, or perform SEO on your own.

Regardless of the option you choose, you will need to track the progress of your website with the metrics and dimensions available through StatCounter. This will help you identify areas that need improvement to increase your business’s online visibility, as well as track those strategies that are performing well so you can continue to make effective decisions within SEO. So, the answer to how much does SEO cost will depend on the services you choose and how they’ll be performed. For more information, continue reading below.

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Common SEO Payment Models

One of the most important factors to consider when it comes to choosing your SEO service is which of the varying payment models will suit you best. Each payment model may present advantages and drawbacks for you specifically, so you should do research to determine which model is best for your business. Some of the most common payment models are listed below:

  • Monthly Retainer: If you are looking for long term SEO services, the monthly retainer option might be right for you. With this, you pay a set fee every month in exchange for an agreed upon set of SEO services. This payment model is often best at providing a company with a high return on investment.
  • Contract Services: Often times, before a company is ready to engage in monthly SEO services, there is work that needs to be done on their site to prepare, such as making the site mobile friendly or redesigning the site. This is where contract services come in. Hourly Pricing: Another option to consider is SEO consulting. Here, you hire an SEO consultant at a set hourly rate in exchange for services or information. A consultant can help you develop a strategy for your business or help optimize your site around a group of keywords, but they’re not limited to this.

Beginner Tips

You may find you or someone within your company is capable of carrying out SEO strategy, as the tactics can be simple once the strategy is laid out. In cases like these, it makes sense to simply hire an SEO consultant when you need one. This way, they can help you determine the best tactics to use for specific areas of your site, which can then be carried out by someone within the business.

Track Your Progress with StatCounter

Regardless of whether you hire a consultant, an SEO firm, or decide to give SEO a try on your own, you will need to track your progress to ensure your efforts are paying off. With StatCounter, you can see where your traffic is coming from and how those users are interacting once on your site. Each of the metrics provided in our web tracker can help you keep a close eye on various areas of your website and gain valuable insight as to where to go next with your SEO strategy.

If you have any questions or are in need of assistance, you can contact StatCounter member support by completing the form below and we will get back to you as soon as possible.

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