How much does SEO cost?
Search engine optimization (SEO) is one of the most advantageous marketing techniques for businesses. However, SEO isn’t something you can have done for the lowest possible price. In the world of SEO, quality has never been as important as it is now and paying for a low-cost SEO company can have negative effects on the quality—and even your website.
When looking for someone to fulfill SEO work, there are a number of different aspects to consider. For example, there are a number of different payment models to consider when it comes to choosing your SEO service. You will also need to consider whether you’ll plan on hiring an SEO firm, a consultant, or perform your SEO on your own.
Regardless of the options you choose, you will need to track the progress of your website with the metrics and dimensions available through StatCounter. This will help you identify areas that need improvement to increase your business’s online visibility, as well as track those strategies that are performing well so you can continue to make effective decisions within SEO.
Common SEO Payment Models
One of the most important choices to make when it comes to choosing your SEO service is between the different payment models. Each payment model has advantages and drawbacks so you should do research to determine which model is best for your business. Some of the most common payment models are:
- Monthly Retainer: If you are looking for long term SEO services, the monthly retainer option might be right for you. With this, you pay a set fee every month in exchange for an agreed upon set of SEO services. This payment model is often best at providing a company with the best return on investment possible.
- Contract Services: Often times, before a company is ready to engage in monthly SEO services, there is work that needs to be done on their site to prepare, such as making the site mobile friendly or redesigning the site. This is where contract services come in.
- Hourly Pricing: Another option to consider is SEO consulting. Here, you hire an SEO consultant at a set hourly rate in exchange for services or information. A consultant can help you develop a strategy for your business or help optimize your site around a group of keywords, but they’re not limited to this.
SEO Firm, Consultant, or DIY?
In addition to the different payment models, you should also consider who you want to have perform SEO for your site. We have already covered SEO consultants to a degree, but these are often a single person rather than a team working on your site. Consultants usually cost between $100 and $300 per hour.
An SEO firm, on the other hand, involves a team of strategists, writers, and social media marketers working on your site. With this, you will have more eyes on your site, lowering the chance for mistakes being made. Typically, the cost for an SEO firm is between $750 and $5,000 per month, depending on the amount of work needed.
Of course, you can always try to SEO your site on your own. There are a number of free tools online you can use to develop a strategy and create content for your site. While this will save you money, it will cost you a lot of time considering the amount of work that goes into optimizing a site.
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