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For many small, local businesses, traditional marketing is not affordable enough to be a feasible option. For years, print ads, television commercials, and billboards were the only means of marketing. However, in our modern, digital world, online marketing has allowed these smaller businesses to compete at an affordable price. Local SEO services are often the most utilized among these businesses as the price is affordable and results are more easily attainable. Local SEO involves many of the same tactics traditional SEO does, yet with a strong emphasis on locality—which is applied to keywords, the targeted audience, and more.

Here at Statcounter, we focus on providing our valued members with the insight necessary to run strong, local SEO campaigns and track the results from such with our web tracker. Before you begin tracking your efforts, however, you’ll first need to familiarize yourself with some of the popular local SEO services and why they are an important part of an SEO strategy. Let’s take a look.

Suggested Reading

If you’re ready to move on to further reading in regards to SEO and improving your website, you can view the articles we’ve provided below:

Importance of Local Search

As a search user, you might have noticed that in recent years search engines have been serving up keyword results based on your location. This can be incredibly useful if you are looking for a particular product or service in your given area. For example, if you are searching on Google for a burger restaurant nearby while on vacation in Atlanta, Georgia, Google will serve you a map listing of restaurants that serve burgers near you using GPS, which you can enable or disable with ease.

As you can imagine, local map search like this is immensely important to businesses that operate strictly in their local city or region, like a local restaurant or bar. In essence, any type of business with a physical location should invest in local SEO. To an extent, it’s also a good idea to list your business in these maps no matter your industry or business type. By creating a map listing with the appropriate contact information, user’s can contact your business easily if they have any questions. Plus, it only improves your online visibility.

In addition to map listings, local search engine optimization can help benefit your keyword rankings. Search engines often serve different keyword results for visitors depending on their location, even if the visitor is not viewing the map results. Even e-commerce websites can benefit from this kind of local SEO, as it can bring up results listings based on a certain area. In short, including local search terms in your website’s copy is never bad practice and can benefit a plethora of businesses and websites.

Local SEO Services and the Strategies Therein

Within local SEO services (if you’re seeking a company to do it for you), there are a number of strategies you can use to increase your business’s visibility in your local area. One of the most important aspects of local SEO is a consistent name, address, and phone number (NAP) on your site and any online directories. This will help avoid confusion for any visitors as well as signal to search engines that this is important information. Adding a clickable phone number to the header of your site will also benefit your visitors, making it easier to contact you without having to write down your phone number and type it in their phone manually.

Beginner Tips

In setting up social media accounts for your business, it’s a good idea to create accounts on both Facebook and Twitter—no matter your business type. These platforms aren’t necessarily specific to a certain industry, so they’re great places to interact with your audience and share information.

Getting Started in Local SEO

While you can hire a company to perform local SEO on your website, there’s plenty you can do to get started, such as many of the tactics listed above. However, we’d like to go into a bit more detail in some of these areas to help you initiate your local SEO strategy. If you’re ready to get started, take a look at the actionable tips we’ve provided below:

Track Your Progress with StatCounter!

Once you have developed a sound local SEO strategy or hired a company for local SEO services, you will need to track your progress with StatCounter. With our web tracker, you can keep a close eye on your website’s traffic, and make necessary changes to your site accordingly.

If you have questions, you can contact member support by filling out the form below.

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