Local SEO Services
For many small, local businesses, traditional marketing is not affordable enough to be a feasible option. For years print ads, television commercials, and billboards were the only means of marketing. However, in our modern, digital world, online marketing has allowed these smaller businesses to compete at an affordable price. Local SEO services are often the most utilized among these businesses as the price is affordable and results are more easily attainable.
At StatCounter, we offer analytics so you can track your business’s local SEO performance. Of course, we also offer helpful tips and information for our members to help them get their site’s operating efficiently. Before you sign up for the StatCounter Growth Plan, let us fill you in on some popular local SEO services.
Local SEO Services
Within local SEO services are a number of strategies that you can use to increase your business’s visibility in your local area. One of the most important aspects of local SEO is a consistent name, address, and phone number (NAP) on your site and any online directories. This will help avoid confusion for any visitors as well as signal to search engines that this is important information. Adding a clickable phone number to the header of your site will also benefit your visitors, making it easier to contact you.
You can also add the local area you are trying to rank for in your website’s title tags and meta descriptions. These are ranking factors for many search engines and including this information will show the importance of that area. This will also show visitors that your business is in a given city, allowing them to determine whether your business is nearby.
Additionally, you can build content around your area, as content is one of the most important factors in search results. For example, let’s say you own a hardware store in Flint, Michigan. Keywords like “Best Hardware Store in Flint, MI” or “Tools For Sale in Flint, Michigan” could be the start of your content strategy. Including keywords like this in blog posts or webpages will also show your business location and its importance to search engines.
Another important ranking factor for local SEO services is online reviews. Listing your company in online directories can have a major impact on your search result rankings. Encourage your customers to leave reviews for your business, as positive reviews are much better than negative ones. This will also give your website high-quality backlinks, which will help improve your site’s authority. This is also a direct ranking factor and stronger sites are more likely to rank higher than weaker sites.
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