A strong online presence is necessary to nearly every business in our modern, digital age. As a small business owner, odds are you have enough on your plate without adding on search engine optimization (SEO). Many businesses consider a number of SEO companies for this work rather than perform the task themselves. But choosing the right SEO company can be a difficult decision as there are numerous aspects to consider.
Once you have picked an SEO company, you will need to track your SEO progress with StatCounter. We have the ability to track a number of important metrics like bounce rate, popular pages, and many others to help you develop a sound SEO strategy. Before you sign up for StatCounter, let us inform of what SEO companies do and how to choose the company that is right for your business.
What Do SEO Companies Do?
In short, SEO companies work to improve your online presence in search engine results pages (SERPs). This involves extensive keyword research to determine the best search queries to target. Some websites have stronger authority, allowing them to rank well for more competitive keywords.
Once keyword research has been done, content is written focusing on these queries and published to the site. The next step for many SEO companies is to build a strong backlink portfolio for these pages. This will help drive more traffic to your site as well as improve your website’s authority, allowing you to target more competitive keywords later.
Of course, this is not all SEO companies do. There are a number of SEO services that are offered depending on the SEO company you choose. Some of the other common SEO services are:
- Social Media Marketing
- Title Tag and Meta Description Optimization
- Ongoing Blog Post Content Writing
- Press Release Writing and Distribution
- Page Speed Analysis
- Social Bookmarking
- Local SEO Setup and Optimization
Choosing an SEO Company
Some SEO companies specialize in specific niches or areas of focus, so when choosing your SEO company, you will need to be sure their services match up with your needs. For example, some SEO companies focus on local SEO. While this would be great for a local business, an online e-commerce store may not want to focus on one local area.
Additionally, some SEO companies only perform initial optimization and website redesign. If you are looking for an ongoing provider, which is recommended, you will need to be sure you choose a provider who can do this for you.
Also, you should compare prices of different SEO companies. When it comes to search engine optimization, you get what you pay for so choosing the cheapest SEO company may not provide you with nearly as many benefits. Regardless of your website’s specific needs, there is surely an SEO company out there that is right for your business.
Contact your StatCounter Growth Expert for a free 30 minute consultation
Understand your visitors with StatCounter
See why over 2,500,000 bloggers, web designers, marketing and SEO professionals and small business owners around the world use StatCounter to grow their business.Learn More