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SEO Keyword Tool

One of the most important aspects of a sound search engine optimization (SEO) strategy is keyword research. The keywords you find in your research can be used as topics for onsite content to help your website rank higher for these search queries. There are also plenty of other areas across your site where you’ll need to utilize keywords. Considering how necessary strong keywords are, keyword research can be a time-consuming task, as you’ll need to ensure you’re selecting the best terms for your business and industry. However, when you use an SEO keyword tool, finding appropriate keywords become a more simple task.

As you find and select keywords, and begin to use them across your website, you’ll then want to monitor the results of such and other SEO efforts. Using StatCounter’s web analytics, you can see how users are interacting on site to see how certain pages based on keyword research are performing. StatCounter even offers you the ability to track the keywords that drove the most traffic to your site. When used alongside an SEO keyword tool, you can develop a sound content writing strategy for your site. Allow us to fill you in on some of the most popular SEO keyword tools and how they can help you develop a sound SEO strategy.

SEO Keyword Tools for Keyword Research

When looking to perform keyword research, there are a number of tools available to you. As mentioned before, you can use StatCounter’s keyword analysis tool as a starting point to gather search queries that are already driving traffic to your site. You can then use SEO keyword tools to find related keywords that can help strengthen your website’s presence online and begin ranking for other keywords. We’ve provided detail for some of the top keyword tools available below. As you familiarize yourself with the provided tools, there’s a few metrics you’ll want to know to fully understand the keywords you find.

Essential Definition

Position: When you enter your domain (website URL) in a keyword tool like SEMRush, it’ll give you a list of keywords and your position for each. Position is where you rank within search results, such as on Google. If your position is 7 for a keyword, you’ll find your website as the 7th result for that search term on Google. Volume: Most keyword tools will provide a search volume for any keyword you find. The search volume is typically based on monthly searches, so a keyword with a search volume of 50 means that keyword is searched 50 times a month.

SEMRush

One of the most popular keyword research tools is SEMRush. With this, you can get five free keywords every day. The paid tool, however, gives you access to thousands of results every day, allowing for an in-depth content writing strategy. Better yet, this also allows you to access a plethora of related keywords, which, as mentioned before, can help you improve your SEO strategy. To get an idea of what SEMRush displays for any query, check out the screenshot below:

As seen in the image above, you can click to see a full report for both phrase match and related keywords, which will show you keyword volume, cost-per-click info, and more. In addition to their keyword tools, SEMRush also allows you to check your backlinks portfolio and compare your keyword rankings with your competitor’s rankings. This can give you further insight into how to build your SEO strategy.

Moz

Moz’s Keyword Explorer is another popular SEO keyword tool that offers a few free searches every day. Moz gives you unique insight into keywords by offering an opportunity, a potential, and a competition ranking, as well as search volume. Like SEMRush, Moz also allows you to access related keywords. However, Moz’s Open Site Explorer often gives you more information on your backlink portfolio, making it a versatile and useful tool.

KW Finder

One of the lesser known SEO keyword tools, KW Finder allows you to search for the keyword in a specific region or city. This can be incredibly useful when working on local SEO for your website. Free subscribers are limited to 5 searches and 25 related keywords a day, but the results are thorough and in depth.

KW Finder is also incredibly useful for local SEO strategies since KW Finder sorts keywords by volume based on the specific location you enter. This can help you develop a sound, local SEO strategy and begin ranking for keywords in your city.

Pro Tips

Keep in mind, while many of these tools offer free capabilities, the paid version of any tool will provide far better results. So, considering how crucial keyword research is to your SEO strategy and website visibility, paying for a keyword tool is often recommended.

Importance of Keywords in an SEO Strategy

In short, keywords are essentially the backbone of every solid SEO strategy. Content writing plays a key role in SEO and, in order to create high-quality content that is engaging and will rank well on search engines, you will need to find a list of keyword opportunities. By utilizing the tools available to you, such as StatCounter’s keyword analysis tool and the SEO keyword tools mentioned above, you’ll be able to develop a strong content writing and SEO strategy for your website.

In addition to using keywords in your website’s content, you will also want to use them in various other locations on your site. Title tags, for example, are a major part of search engine algorithms and you will want to use a keyword in such for every page of your website. Using keywords in your image alt text is also good practice for SEO, as this helps search engines understand what the subject of any image is.

Track Your Traffic with StatCounter

While you can use your intuition and an SEO keyword tool to develop an SEO content writing strategy, it’s always good practice to use StatCounter’s keyword analysis tool as a starting point. With this, you can track where your traffic is coming from and how those visitors are interacting on your site. This information can be quite valuable when developing or analyzing your SEO strategy.

While you can use your intuition and an SEO keyword tool to develop an SEO content writing strategy, it’s always good practice to use StatCounter’s keyword analysis tool as a starting point. With this, you can track where your traffic is coming from and how those visitors are interacting on your site. This information can be quite valuable when developing or analyzing your SEO strategy.

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