What are SEO Services?
For those who lack a technical understanding of SEO but want to improve website traffic, keyword rankings, or online sales, SEO services are a good place to start. SEO service providers work to ensure that websites are optimized in a way that improves organic rankings within search engines. Of course, choosing the right SEO services for your business depends largely on the industry you’re in, your company’s size, and your budget.
Part of building a sound SEO strategy involves tracking the progress that has already been made. StatCounter gives its members all the necessary tools to track the effectiveness of SEO services on any given web page. We also strive to provide the information necessary so our members can thrive on competitive search engines like Google, Yahoo, and Bing. This way, you monitor the results of the efforts put forth by the SEO service provider you hire. Now, let’s take a look at what to consider when seeking SEO services.
If you’re ready for further reading on SEO, you can view the pages provided below:
SEO Service Providers
When looking to hire an SEO service provider, you’ll want to be sure they do not practice out-of-date strategies like these. Additionally, the SEO service provider needs to suit your company’s specific needs. In other words, if you are a local business with a physical location, you’ll want a company or an SEO consultant that offers local SEO services. If you are an e-commerce website, on the other hand, your SEO service provider should be able to help your products become more visible on search engine results pages. In short, different types of business and industries require specific SEO strategies. Fortunately, SEO companies and consultants alike typically have an understanding of what any type of business needs in regards to SEO.
Keep in mind, many SEO service providers offer other digital marketing services, like social media account management or pay-per-click (PPC) advertising. Since social media has taken off in recent years, this is another inexpensive option to increase your company’s online visibility and even make sales. Both social media and PPC are viable options in improving a website, yet social media may be the best option if you were to choose between the two. Considering the widespread usage of social media and the numerous platforms therein, social media is a great way to increase visibility and attract more visitors to your website. Plus, it’s a solid means to engaging your audience and customer base, and even improving the image of your brand.
Seeking SEO Services: Key Considerations
SEO is an inherently complicated process. What adds to its complexity is that search engine algorithms are constantly evolving to better meet the needs of their users. That means an SEO practice that worked two years ago might not work today and could even get your website penalized by search engines. These types of strategies are often referred to as black hat SEO.
For example, in the early days of search engine optimization, it was possible to litter your website with keywords to appear higher in search results. Search engines now take keyword density and user experience into account in their algorithms, so plastering keywords in a nonsensical manner across your site will hurt more than they help.
Another example of what was once a good practice is backlinking from link farms. A link farm is essentially a group of websites linking back to one another for no purpose other than to pass site strength to one another. Search engines will now penalize sites like these, so if your website has a backlink coming from a link farm, you may want to consider disavowing that link.
PPC or pay-per-click advertising is actually a part of search engine marketing, as the results are not acquired organically, as with SEO. These are the type of ads you see at the top of search engine result pages and on the sidebar of various websites. In essence, you pay for your ranking with PPC ads, and each click to your site comes with a price.
Types of SEO Services
There’s no simple solution when it comes to website optimization. Often, it requires a dynamic approach, focusing on several different types of SEO services that can boost the viability of a website and improve its ranking keywords. Here are some of the main SEO services available today:
- SEO Content Writing: SEO content writing is a great way to boost organic rankings. Content can come in a variety of forms, but SEO content is specifically geared to match user interest. By doing so, a website can generate more interest and draw in more organic traffic.
- On-Page Optimization: There is a variety of on-page optimization strategies that can be done to improve a website’s SEO. Title tags, meta descriptions, body tags (Htags), and keyword density can all affect a website’s SEO friendliness.
- SEO / Website Audit: An SEO audit is simply a rundown by an SEO service provider that details which area a website stands to improve. Audits are usually the first step in the process if you’ve purchased SEO services, and from an initial audit or assessment, you can develop a plan going forward.
- Link Building: Link building is one of the most effective ways to improve the authority of a website. Link building can range from acquiring external backlinks to your site from other sources, to internally linking web pages throughout your website. Link building can give a website the juice it needs to compete with stronger websites.
- Keyword Research: In order to perform on-page optimization and add high-quality content, the SEO service provider, or consultant, typically identifies a list of search queries you wish to rank for through extensive keyword research. The resulting keywords will then be used across the website for aspects like on-page optimization, as mentioned above.
Of course, the SEO services you receive from the selected company will depend on your business type and the industry you work in. However, the services listed above are quite standard and can be employed for most websites. Regardless of what services your business requires, the SEO company or consultant you hire will be able to layout a plan specific to your website’s needs.
In seeking SEO services for your website, you should first consider the needs of your site and what you can accomplish yourself. While it may take a bit of research, browse online to get an idea of what SEO services other businesses in your industry seek for their websites. This way, you’ll also be able to determine whether or not a particular SEO company can provide the services you’d like.
Track Your SEO Efforts with StatCounter Insights
Once you’ve selected an SEO company and services have begun, you can then track the progress of those efforts with Statcounter. In doing so, you can ensure the company and SEO services are performing as expected. While your SEO services provider should report to you regularly, StatCounter provides an array of meaningful metrics to help you closely monitor web traffic, which you can then use to make educated decisions as to where to go next with your vSEO strategy.
If you have questions or comments, you can contact StatCounter support for help by filling out the form below and we will get back to you as soon as possible.
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