SEO Services in London
Regardless of the country your business is located in, a strong online presence is essential for success in our digital world. Small businesses reliant on customers in their community can benefit from local search engine optimization services, while multinational corporations can benefit from a myriad of search engine marketing services on a larger scale. As the largest city in England, London has become the central point for SEO services in Europe.
At StatCounter, we allow our members to access detailed statistics and information about traffic to their website, including the most popular pages and which pages visitors exit from most. Before you sign up to access StatCounter, or upgrade to our Growth Plan, let us fill you in on some of the most commonly sought after SEO Services in London and how they can help a business grow.
If you plan on performing SEO on your own, the pages below can provide some much-needed insight into SEO and the tactics therein.
Most Sought After SEO Services in London
Whether you are just starting a website, or need work done to an existing one, there are a wide range of SEO services you will want to utilize. Of course, the scope of some of these services will depend upon the age and strength of your website.
Real World Application
For example, if you own a successful bakery in London and already have a functional website for it, then you likely already have a fair amount of content on your site, which will make the extent of the SEO services needed easier to manage. In contrast, if you have a brand new website, or your business is fairly new, there’s a series of initial steps to be taken as you implement an SEO strategy.
There are essentially three main parts of search engine optimization: on-page SEO, off-page SEO, and technical SEO. Each of these parts are equally important and require a bit of knowledge and research. Considering this, many businesses opt to outsource their website SEO, seeking various SEO companies to perform the work for them. While it’s a viable option for many, DIY SEO is not uncommon, and many businesses see great results in performing SEO on their own. Regardless, each necessary aspect of SEO is detailed below so you can determine what will suit your business and website best.
In short, on-page search engine optimization refers to any work done on your website to further improve search engine result rankings. This includes the written content found on your site, which should be written with optimal keyword density in mind, as well as other aspects such as image optimization. Some other aspects of on-page optimization are:
- Title Tags: The blue anchor text found in search engine results is known as the title tag. Not only does the title tag play a major role in search engine algorithms, it also tells the user what that particular web page is about. These should include the keyword for the according page as well as some descriptive text. Keep in mind, though, you only have about 60 characters to say what you need.
- Descriptions: Meta Directly below the title tag is a short snippet describing what the page is about in greater detail. While this doesn’t have a direct impact on keyword rankings, meta descriptions are still immensely important. As with title tags, meta descriptions tell web users what your page is about. They allow for approximately 160 characters, so you’ll have a little more room to explain the contents of the page and persuade users to click to your site from search results.
- Internal Linking: You should also be sure that the hierarchy of your website is laid out properly and is easy to navigate. Navigation menus can help, of course, but you should also be sure to include relevant internal links to other pages of your website. This way, you can help guide users to additional pages of your website, keeping them on site and bringing them closer to the intended goal—whether that be purchasing a product or filling out a lead form.
The next aspect of search engine optimization is the work you do to improve your keyword rankings and build site authority. For example, backlinks help to build authority for your website, as they tell search engines a specific page of your site (or your entire domain) is credible. For clarification, backlinks (inbound links) are any link on an external website that send users to your won website. In order to garner more backlinks, you have to submit your site to online directories, like Yellow Pages or Yelp. This is not the only way to build a strong backlink portfolio, however.
You can reach out to other blogs or websites in your industry about writing a guest blog for their website with a backlink to your site. This will help build a strong backlink portfolio, which contributes to how authoritative your website is considered by search engines, and directly contributes to how your site performs in keyword result rankings.
Aside from backlinks, social media marketing is also a key aspect of off-page optimization. Not only do many web users have multiple social media accounts, but a majority of users these days perform web searches on their mobile phones—making a social media presence necessary for virtually any business. Platforms like Facebook and Twitter, among others, allow businesses to increase their online presence, share company information, and engage their audience. If you’re seeking SEO services in London, rather than performing tactics on your own, be sure the company you consider offers social media management.
The final aspect of search engine optimization is technical SEO, and this encompasses essentially anything that is done to help search engine bots crawl your site and index your web pages faster, or improve the user experience on your site. This can include adding an XML and HTML sitemap to your website and submitting the former to search engines for fast indexing.
Additionally, the page load speed of your website should be taken into account and any issues with such will need to be fixed. Luckily, you can run a page speed test to diagnose any issues with your site that could cause it to load slower, which is likely costing you visitors and higher search result rankings. This, too, is part of technical SEO and will likely require someone with coding experience to help you resolve the issue correctly.
No matter where you’re located and the type of business you run, SEO is recommended for virtually any website. While you can perform SEO yourself, SEO services in London are quite easy to find—just be sure to compare prospective companies to find one that suits your website’s needs best. Regardless of the direction you decide to go, the aspects and tactics detailed above are essential to SEO and should be included in any strategy.
Track Your Progress with StatCounter
If you are starting a new website or simply need some work done to an existing one, you will likely need some of the best SEO services available. Whether you are searching for SEO services in London or another city, you will want to choose the company that offers what you need to build a successful website.
You will also need to track your progress and traffic with StatCounter to help you better improve your SEO strategy. If you have any questions, please contact StatCounter member support by completing the form below and we will get back to you as soon as possible.
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