Small Business SEO Packages
When it comes to finding search engine optimization (SEO) services for your small business, it’s worth noting small and local businesses alike require a specific type of search engine optimization: local SEO.
Being a small business, it’s difficult to make progress in search engines and web traffic when practicing SEO tactics best suited for larger companies. Whether your business is small, local, or new, local SEO is often a sound place to start. While this requires a change in strategy, it also requires looking for services that cater to your small business. So, when seeking small business SEO packages, there’s a few things you should keep in mind, as well as a few specific services to look for.
At StatCounter, we provide useful analytics to help our valued members make educated decisions as to where to go with their SEO strategy. Of course, before you begin tracking your SEO efforts and the resulting site traffic, you’ll need to seek SEO services. With this, take a moment to learn what to look for in your search for small business SEO packages.
If you think standard SEO is more suited for your business's website, or you just want a better understanding of SEO, take a look at the articles below:
What Is Local SEO
By definition, local SEO refers to specific services geared toward improving a business’s local visibility online. This can include aspects such as including consistent NAP (name, address, phone number) across local and online directories, among a range of other tactics specific to local SEO. You can also localize keywords for your site by including the city or state your business is located into keywords.
Real World Application
For example, if you run a water park in Tallahassee, Florida, you can aim for keywords like “Best water park” and add “in Tallahassee” to create a localized keyword, “Best water park in Tallahassee”. You can then build new content around this keyword in hopes of improving your search result ranking for such.
However, local SEO isn’t limited to local businesses, as you might initially assume. National companies can also benefit from targeting geo-specific keywords and including a consistent NAP across the web. The typical strategies involved in local SEO can also make for effective small business SEO strategies, especially small businesses with a local brick and mortar location.
Regardless, showing search engines where your business is physically located helps you rank in not only general search results, but the map (local) listings as well, which can help customers and search users find your business with ease. Aside from a maps listing, there’s a range of other tactics to employ to increase your online visibility.
Local SEO Packages for Small Businesses: Key Strategies
Of the local SEO services, a few are essential for small businesses. No matter the business, a Google Map listing is always recommended, as is consistent NAP, as we mentioned before. So, as you seek small business SEO packages, ensure you’re offered the following:
- Local Listings: Local listings, including the aforementioned Google Maps listing, are always necessary. Your small business SEO package should include multiple listings, such as Bing and Yahoo, not to mention any online directories like Yelp and Yellow Pages.
- Local Keywords: Keyword research should be included in any SEO package, but local SEO requires local keywords. You’ll need numerous keywords containing both a term and the according location.
- Content Creation: With the aforementioned keywords, your SEO package should include content creation geared toward your local audience. Location mentions throughout content is a must for a small business SEO package.
- Social Media Posting: Though all businesses can benefit from social media these days, this holds truer for local and small businesses. Always seek an SEO package that includes a strong social media presence.
- Backlink Building: A strong backlink portfolio is important for any business, regardless of size, and you will want to choose an SEO company or SEO consultant who is able to build a strong backlink portfolio for your website.
Small Business SEO: Tips to Consider
As a beginner in SEO, your best bet in performing such on your website is by having a company do it for you. However, plenty of businesses employ SEO tactics on their own in an effort to save money and keep things in-house. Of course, you can hire an SEO consultant to train you, but there’s a few tactics (including some mentioned above) that you can start on your own. Be careful in your practices however, and be sure you’re practicing white hat strategies.
- Before you can employ many of the strategies associated with small business SEO, you’ll need a list of keywords you’d like to rank for. Keeping locality in mind, find keywords that are both relevant to your business and have a decent search volume.
- As mentioned previously, you should submit your business to Google Maps. It’s free, simple, and can present great results. Simply search for Google My Business, click the first link in Google’s search results, and complete the necessary steps. Once created, you can then use your keywords to explain what your business does and even include one in your business’s title for the Map location.
- Also with your keywords, you should focus on both creating content for your site and optimizing existing pages for more instances of keywords. As you write content, be sure it not only includes the keyword, but is also relevant to the user’s search intent.
- Submit your website to a range of online directories, like Yelp!, Yellow Pages, and Four Square. These will give your website a backlink, as well as give users another way to find you. Plus, they can leave reviews, which will make your business come off more credible—so long as you receive good reviews.
- Create social media accounts for your business. In essence, Facebook and Twitter are viable options for any business, but platforms like Pinterest may be best suited for arts and crafts or DIY websites.
Track Your SEO Efforts with StatCounter
As with any business, SEO is never a one-and-done strategy. SEO tactics are constantly changing, as are search engine algorithms, so you need to ensure your strategies are changing with the trends. In an effort to help our valued members monitor this, StatCounter provides analytics via our web tracker so you can closely monitor your website’s traffic and ensure your SEO efforts are paying off. Then, you can better determine what’s working and what isn’t so you can continue to make educated decisions as to where to go next with your website.
If you ever need assistance in navigating through our tools, you can contact StatCounter member support by completing the form below.
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