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What is Local SEO?

If you are a local business owner, you surely understand how difficult it can be to market your brand on a low marketing budget. Traditional marketing tactics can be expensive and can’t reach the broad audience they once could. Search engine queries have become the perfect platform to fill this void for small, local businesses. Local search engine optimization (SEO) is one of the most popular forms of marketing in the digital age and can help grow your local business.

Local SEO requires software to track how a local business’s website is performing in a certain area. This is where StatCounter comes in. With our detailed and precise metrics, you can track where visitors are coming from, how long they are staying on your site, and many other important pieces of information so you can determine how your local SEO efforts are performing.

Local SEO Explained

Local SEO is simply the process of optimizing your business’s website for a specific location. For example, if you own and operate a small bakery in Wichita, Kansas odds are the majority of your business will come from residents of Wichita. Optimizing keywords to include “Wichita, Kansas” will tell search engines that this location is important to your business. Over time, your small, local bakery will begin ranking for searches like “bakery in Wichita” or “fresh baked bread in Wichita”.

Additionally, local directories or review sites, like Yelp!, allow potential customers another avenue to discover your business. Let’s say you have added your bakery to Yelp! in Wichita. Customers will be able to go on and leave reviews about your services to encourage others to visit your shop as well. If your bakery is one of the more popular ones in Wichita, not only will your personal website rank for local keywords, but these local directory pages for your site will as well, offering another way for patrons to find you online.

Local SEO Benefits

Obviously, increased visibility on search engines can help grow your business and bring in more customers, but it can also help improve your business’s public reputation. If someone notices your business on local searches and sees that you have good reviews from previous customers, they are more likely to visit your business at some point in the future.

Many social media platforms have also helped to improve local business rankings as well. Facebook, Twitter, and other social media platforms have an option for business pages. This can help increase your performance in local rankings and searches as well, and if people find your content shareable, you can have more of a chance of gaining new customers.

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