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What is SEO?

Search Engine Optimization (SEO) refers to the process of making a website more viable and visible within search engines. The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website. Whether by creating high-quality content, obtaining inbound links from other websites, or by doing off-page optimization, there are a number of methods to improve a certain web page in the eyes of search engines.

StatCounter gives its members all the necessary tools to track the effects of SEO on any given web page. We also strive to provide any information necessary so our members can thrive on competitive search engines like Google, Yahoo, and Bing. This guide intends to define the fundamentals of SEO, as well as some of its basic methodology. For those who are just getting into SEO, this is a great place to start!

Basic SEO Strategies

SEO is inherently complex, and it doesn’t help that the rules are constantly changing. As search engines refine their algorithms, the rules of SEO must invariably adapt. But there are a few fundamental SEO strategies that remain constant throughout all these changes:

Produce Quality Content

One of the biggest aspects of SEO is the production of content. When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched. SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords.


Backlinks refer to any inbound link to your website. Search engines look fondly on not just having a lot of backlinks, but by having high-quality links that lead to your website. Finding quality backlinks will increase the legitimacy of a website in the eyes of search engines. They also create an avenue for new traffic to visit your website.

On-Page Optimization

There are a number of on-page optimization strategies that can improve a website’s competitiveness within search engines. Title tags, descriptions, and image texts can all be optimized to drive more traffic. Even seemingly negligible factors like fast-loading pages can improve search engine rankings.

Off-Page Optimization

Like backlinks, not all SEO efforts are obvious to the outside eye. There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. Besides link building, social media and social bookmarking can help improve a website’s search engine standing.

The Benefits of SEO

As mentioned, SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. But why is that important? First, improved search engine rankings will ultimately drive more organic traffic to your website. The majority of those using search engines won’t look beyond the first results page to find what they’re looking for, so improving the visibility of your website matters. More traffic can increase brand awareness and increase sales for ecommerce sites.

Good SEO also tends to simultaneously improve a website’s usability. By simplifying on-page content and a website’s architecture, users will have a more positive and meaningful experience navigating your website. For this reason, satisfying user interest should always be a priority throughout your SEO efforts.

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