Why does the URL say "Unknown"?
- The site is using HTTPS (secure) but the tracking code is using HTTP (not secure).
This can be fixed by changing the counter URL from something like this
Notice the address is now HTTPS instead of HTTP.
- The page loaded didn't have a title
In this case you can see the page being loaded by scrolling to the bottom of the stats and checking the box for "Show Page URL not Title" then clicking Update.