Increase Conversions & Reduce Click Fraud from Google Ads
Statcounter's integration with Google Ads is an essential tool for any website owner running Google Ads campaigns with insights that help you, reduce click fraud, increase conversions and uncover configuration issues in your Google Ads account.
However, having picked the low hanging fruit and made the most obvious improvements to your website, moving forward you may wish to be more selective about the sessions you watch. If you have even a moderate volume of website traffic, watching all of your sessions on Session Replay can be quite time consuming. That's where Statcounter's filters can save you time.
Our integration with Google Ads removes a serious blind spot for website owners. Data in Google Ads is in aggregate form so finding out which ad resulted in which website visit has meant a lot of cross referencing and second guessing.
Now you can see all of your important campaign information for each Google Ads visit without having to leave Statcounter.
Keywords, campaign, ad group, ad click location, location of interest and more help you see where your Google Ads configuration is resulting in irrelevant clicks and wasting your ad budget.
Block IP Addresses in Google Ads
If you suspect fraudulent clicks, you can manually block IP addresses in Google Ads with a simple click within Statcounter. No more copying and pasting IP addresses into Google Ads!
To get started, go here and connect your Google Ads account to Statcounter: https://statcounter.com/google-ads-auth/